After Tokyo, Chengdu and, most recently, Hong Kong Valextra is ready to take over the Forbidden City and open its latest store in Chinese capital Beijing. The first Valextra boutique in town will be located in the renowned shopping centre and lifestyle destination Taikoo Li Sanlitun, designed in 2008 by a group led by the Oval partnership from Hong Kong, and Japanese architect Kengo Kuma, who restyled the brand Milan main store, in Via Manzoni.
Martino Gamper曾操刀过Valextra威尼斯Calle Larga精品店的设计，并在2015年以五彩斑斓的个性磁石，为Valextra米兰旗舰店设计出创意十足的店内艺术装置和手袋系列，彼时亦是Valextra首次联合建筑设计师打造旗舰店装潢。这一传统一直延续至今，Valextra通过不同的创意合作，在设计和建筑的大千世界碰撞出无限灵感火花。Valextra北京旗舰店从外观看，高达十米的外立面气势恢弘，一扇深古铜色大门镶嵌其中。步入空间，宛若调色盘一般的色彩美学铺陈开来，与丰富材质和多元造型交织共鸣。高低错落的展示架悬挂其中，巧妙分隔空间，精心陈列Valextra臻品。
Combining more than three thousand years of history with the ability of always having an eye for the future, Beijing is the perfect destination for the Italian luxury brand, which based his philosophy on the perfect balance between traditional craftsmanship and cutting edge, contemporary design. For its newest Chinese flagship store Valextra relies, once again, on the creative genius of Martino Gamper, with whom they already cooperated to design its Venice’s boutique in Calle Larga, and customize its 2015 store installation and product collection with his colorful, custom-made magnets. At the time, it was the first time that Valextra has worked together with an outside-designer to develop both its leather bags and related an in-store display, empowering its adventure into the world of design and architecture, as per the different collaboration collected till now.
▼高达十米的外立面气势恢弘，the 10-meter-high facade brings a magnificent presence
After pushing the dark brass door’s handle, which ornate the shop’s door on the ten meters long façade, visitors will be immersed in a fabulous rhapsody of colors, materials and shapes, in which space is divided but playful hanging three levels shelves to present Valextra’s precious creations. Reminiscent of childhood’s swings, pastel-colored shelves suspend from the ceilings to create a floating alley of display, conferring a museum-like aura to the store. Shelves are made of matte-painted metal, linoleum and framed wood, which enhance the contrast with Valextra’s leather bags.
▼色彩柔和的展示架仿佛童年记忆中的秋千，the pastel-colored shelves suspend from the ceilings reminiscent of childhood’s swings
The ceiling is not the only element presenting a surprise within the store: the light blue terrazzo resin floor scattered by bright colorful brass inserts, allows Gamper to build a bridge between China and the Italian roots of brand (and so, his own) while its brass edging draws a precious geometric mandala on the ground. Covered in different hues of light pink marmorino, which then alternated to more yellow and light blue, the walls resonate in perfect harmony with the bright surrounding area. On the right side of the boutique, exhibited both on linoleum, diamond-shape shelves and on long stands, made of wood and linoleum will be dedicated to Valextra’s first sneakers’ capsule collection (the latest addition to its product line), whereas on the opposite side the famous SLG (small leather goods) are on checking visitors’ attention.
▼浅蓝色的树脂水磨石地板点缀着闪亮的黄铜片，the light blue terrazzo resin floor scattered by bright colorful brass inserts
▼展架细部，shelf detailed view
The shop’s top corner area focuses on travel bags and suitcases, gracefully arranged on light blue terrazzo stands and plinth – the latest could be also found in different colors welcoming visitors at the entrance main vitrine – whose edging recalls the pattern on the floor. The last section of the boutique is radically different from the display section both in choice of materials and colors. If for exhibiting Valextra’s creations in the best possible way Gamper decided to work with colder materials such as terrazzo, metal, glass and brass, for the counter and sitting space the designer leans toward a warmer and cozy feeling. Here guests are invited to sit on a irregular sofa, upholstered in emerald green Dedar fabric with his matching, geometric-shaped coffee table. Shimmering terrazzo is now replaced by a burgundy deep blue carpet floor, whose hues exquisitely complement the sitting area ones. To complete this section of the store, a beautiful two meters-long, multicolored linoleum counter is enhanced by wooden inserts.
▼深蓝色地毯与休息区的整体色调巧妙融合，a burgundy deep blue carpet floor, of which the hues exquisitely complement the sitting area ones
▼不同材质的展台，display table of different materials
As well as its products, Valextra once again, masters the art of exporting top quality Made in Italy to bringing them to Asia, in an environment that not only magnify the beauty of its creations but promote Italian history and craftsmanship around the world.
▼入口的玻璃橱窗，entrance main vitrine