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    Valextra Beijing Flagship Store, China by Martino Gamper

    To build a bridge between China and the Italian roots of brand

    Project Specs

    Design Firm:
    Location:

    感谢 ValextraMartino Gamper 分享以下内容。
    Appreciations towards Valextra and Martino Gamper for providing the following description:

    继东京、成都、香港旗舰店相继揭幕之后,Valextra于三里屯太古里开设首家北京旗舰店。北京的历史沉淀与现代魅力,与Valextra融合意大利精湛工艺传承和当代前沿设计的理念完美契合。此次,品牌再次携手著名设计师Martino Gamper,为全新北京旗舰店缔造创意美学空间。

    After Tokyo, Chengdu and, most recently, Hong Kong Valextra is ready to take over the Forbidden City and open its latest store in Chinese capital Beijing. The first Valextra boutique in town will be located in the renowned shopping centre and lifestyle destination Taikoo Li Sanlitun, designed in 2008 by a group led by the Oval partnership from Hong Kong, and Japanese architect Kengo Kuma, who restyled the brand Milan main store, in Via Manzoni.

    ▼旗舰店外观,exterior view

    Martino Gamper曾操刀过Valextra威尼斯Calle Larga精品店的设计,并在2015年以五彩斑斓的个性磁石,为Valextra米兰旗舰店设计出创意十足的店内艺术装置和手袋系列,彼时亦是Valextra首次联合建筑设计师打造旗舰店装潢。这一传统一直延续至今,Valextra通过不同的创意合作,在设计和建筑的大千世界碰撞出无限灵感火花。Valextra北京旗舰店从外观看,高达十米的外立面气势恢弘,一扇深古铜色大门镶嵌其中。步入空间,宛若调色盘一般的色彩美学铺陈开来,与丰富材质和多元造型交织共鸣。高低错落的展示架悬挂其中,巧妙分隔空间,精心陈列Valextra臻品。

    Combining more than three thousand years of history with the ability of always having an eye for the future, Beijing is the perfect destination for the Italian luxury brand, which based his philosophy on the perfect balance between traditional craftsmanship and cutting edge, contemporary design. For its newest Chinese flagship store Valextra relies, once again, on the creative genius of Martino Gamper, with whom they already cooperated to design its Venice’s boutique in Calle Larga, and customize its 2015 store installation and product collection with his colorful, custom-made magnets. At the time, it was the first time that Valextra has worked together with an outside-designer to develop both its leather bags and related an in-store display, empowering its adventure into the world of design and architecture, as per the different collaboration collected till now.

    ▼高达十米的外立面气势恢弘,the 10-meter-high facade brings a magnificent presence

    色彩柔和的展示架,仿佛童年记忆中的秋千,从天花板垂悬而下,交织出错落起伏的展示台,为店内空间带来现代博物馆般的美学氛围。展示架由哑光涂漆金属、漆布和框架实木制成,鲜明衬托Valextra精美的皮具作品。

    After pushing the dark brass door’s handle, which ornate the shop’s door on the ten meters long façade, visitors will be immersed in a fabulous rhapsody of colors, materials and shapes, in which space is divided but playful hanging three levels shelves to present Valextra’s precious creations. Reminiscent of childhood’s swings, pastel-colored shelves suspend from the ceilings to create a floating alley of display, conferring a museum-like aura to the store. Shelves are made of matte-painted metal, linoleum and framed wood, which enhance the contrast with Valextra’s leather bags.

    ▼室内概览,interior overview

    ▼色彩柔和的展示架仿佛童年记忆中的秋千,the pastel-colored shelves suspend from the ceilings reminiscent of childhood’s swings

    店内随处可见令人惊叹的设计细节匠心:浅蓝色的树脂水磨石地板,点缀着闪亮的黄铜片,巧妙融合中国风情与意大利元素。地板以黄铜勾边,呈现出珍贵的曼荼罗几何轮廓。墙面涂覆意大利Marmorino饰面,不同色调的淡粉色与黄色、浅蓝色交织成趣,巧妙融入四周明亮的环境中。店内右侧,Valextra手袋精心摆放在钻石造型的亚麻漆布展示架以及由木材与漆布制成的长方形展台上;左侧陈列着Valextra深受青睐的小皮具,精巧设计令人驻足。

    The ceiling is not the only element presenting a surprise within the store: the light blue terrazzo resin floor scattered by bright colorful brass inserts, allows Gamper to build a bridge between China and the Italian roots of brand (and so, his own) while its brass edging draws a precious geometric mandala on the ground. Covered in different hues of light pink marmorino, which then alternated to more yellow and light blue, the walls resonate in perfect harmony with the bright surrounding area. On the right side of the boutique, exhibited both on linoleum, diamond-shape shelves and on long stands, made of wood and linoleum will be dedicated to Valextra’s first sneakers’ capsule collection (the latest addition to its product line), whereas on the opposite side the famous SLG (small leather goods) are on checking visitors’ attention.

    ▼浅蓝色的树脂水磨石地板点缀着闪亮的黄铜片,the light blue terrazzo resin floor scattered by bright colorful brass inserts

    ▼展架细部,shelf detailed view

    店内径深的拐角处,Valextra旅行手袋和行李箱优雅陈放于淡蓝色的水磨石展台和底座上,当季新款则陈列在入口的玻璃橱窗内,以缤纷色彩吸引人们的目光,橱窗的边缘设计与店内的地板图案巧妙呼应。店内最深处的柜台和休息区,从材质选择到色彩搭配与外区展示区域截然不同。为充分呈现Valextra手袋的魅力,Gamper在展示区域大量运用水磨石、金属、玻璃和黄铜等冷调材质;而柜台和休息区则营造出舒适温暖的氛围。不规则形状的沙发上,包覆祖母绿色意大利Dedar面料,搭配几何造型咖啡桌,为宾客提供温馨的小憩空间。地板舍弃了闪亮的水磨石地面,采用深蓝色地毯,与休息区的整体色调巧妙融合。两米长的柜台采用彩色漆布材质,点缀实木饰件,为店铺更添美感。

    The shop’s top corner area focuses on travel bags and suitcases, gracefully arranged on light blue terrazzo stands and plinth – the latest could be also found in different colors welcoming visitors at the entrance main vitrine – whose edging recalls the pattern on the floor. The last section of the boutique is radically different from the display section both in choice of materials and colors. If for exhibiting Valextra’s creations in the best possible way Gamper decided to work with colder materials such as terrazzo, metal, glass and brass, for the counter and sitting space the designer leans toward a warmer and cozy feeling. Here guests are invited to sit on a irregular sofa, upholstered in emerald green Dedar fabric with his matching, geometric-shaped coffee table. Shimmering terrazzo is now replaced by a burgundy deep blue carpet floor, whose hues exquisitely complement the sitting area ones. To complete this section of the store, a beautiful two meters-long, multicolored linoleum counter is enhanced by wooden inserts.

    ▼深蓝色地毯与休息区的整体色调巧妙融合,a burgundy deep blue carpet floor, of which the hues exquisitely complement the sitting area ones

    ▼不同材质的展台,display table of different materials 

    Valextra携丰富多元的作品,再次将源自意大利的至臻工艺带到亚洲,以巧妙的空间设计,彰显作品的精致之美,同时向全球呈现意大利的浓厚历史底蕴和超卓工艺。

    As well as its products, Valextra once again, masters the art of exporting top quality Made in Italy to bringing them to Asia, in an environment that not only magnify the beauty of its creations but promote Italian history and craftsmanship around the world.

    ▼入口的玻璃橱窗,entrance main vitrine

    ▼门店整体外观,overall view

    More:ValextraMartino Gamper

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